FLOWER HOME: Drew Barrymore

FLOWER BY DREW 

Flower goes global! 

Eco Angel Drew Barrymore expands her Flower brand with the launch of FLOWER HOME at Wallmart and the arrival of FLOWER BEAUTY in Australia.  

In March actress Drew Barrymore launched FLOWER BY DREW; a central hub for all her Flower business ventures which include Flower Beauty, Flower Eyewear and Flower Home. 

FLOWER BEAUTY

Earlier this month, to celebrate the arrival of Flower Beauty in Australia, Drew travelled to Sydney to visit Chemist Warehouse locations which now stock her afford cosmetics line. 

Drew: "Flower Beauty has finally landed in Australia. When I launched FLOWER nearly 7 years ago, so many of you asked about when our products would come to Australia and I can finally say with so much pride.... We are here!! Thank you Australia and Chemist Warehouse for the warm welcome." 

Drew Barrymore at Chemist Warehouse

While in Sydney, Drew attended the Flower Beauty Welcome Party hosted by Marie Claire magazine followed by a Flower Beauty press event with beauty influencers at Bondi Icebergs in Bondi Beach on August 12th. 

Drew: "I think a smile is better than any lipstick. And crows feet are the greatest thing because it shows you've been smiling your whole life. What happens on the inside is truly gonna be what reflects on the outside, no matter how much foundation you put on." 

Drew Barrymore in Bondi | Photo by Tim Hunter

"Makeup is this incredible armour that we put on." 

Drew Barrymore

Drew also celebrated with fans at an exclusive Meet & Greet at Westfield Parramatta on April 13th, 2019. 

Flower Beauty empowers women with prestige-quality formulas and innovative packaging at an affordable price.  

Drew: "Thinking about what messaging are we telling our girls, what is the intention that goes behind the beauty industry and how do we be positive and badass and loving to each other and support each other all at the same time. Flower Beauty is my heart and my soul and it's fun and it's joyful. I'm in the joy business. I am all about the good and I march in the army of optimism." 

"I mixed two of our Petal Pout Lip Colors to get this look."  Drew 

8 years after Drew founded Flower Beauty, Australian consumers can now get their hands on Barrymore's luxury for less cosmetics - available exclusively at over 300 Chemist Warehouse stores. Prices range from $7.99 to $13.99 AUD. 

Drew: "I started this company also when I wanted to stop working in film because I was going to have kids. I like that I'm working on something that my kids really liked, like the beauty business. They love playing with makeup - they loved visiting me on set with acting - but I think the word of business, over film, for me is more conducive to the hours I want to keep as a mother."  

FLOWER HOME 

Have you heard the news? Flower HOME is here! 

Introducing FLOWER HOME, Drew Barrymore's free-spirited new collection of furniture and decor. An unexpected mix of bold prints, feminine patterns, fresh colour ways, and functional silhouettes, Flower Home makes it possible for you to express your unique personal style.  

Drew: "I'm completely obsessed with this collection and so proud of every piece we have created for you with our partners Walmart. Hope you love it as much as I do!" 

Drew: "I have always had a love for creating joyful spaces - places where unexpected prints and patterns, shapes and styles, and colours and textures come together in the most delightful way." 

This eclectic collection of home decor includes furniture, cushions, wall art, lighting, bedding, dinnerware and pet accessories.  

Drew: "Our FLOWER Home pet beds and bowls are some of my favourite pieces in the collection - made for our furry friends with love!" 

Drew Barrymore | FLOWER Home

Drew Barrymore, 44, brings her unique and quirky boho chic style, love for florals, bad ass business skills and her grandmother's mismatched style to her new 200 piece home collection. 

Drew: "FLOWER Home bedding makes it just that much more difficult to get out of bed in the morning! We designed bedding, headboards, throw pillows and accessories in beautiful fabrics and playful prints for your home and comfort. I love to design a room that feels collected and we created the FLOWER line with that in mind so you can achieve the look yourself with our FLOWER Home pieces at an affordable price point." 

Drew Barrymore | FLOWER Home

"We designed all of the pillows, throws and sheets to be mixed and styled in your own way." 

Drew Barrymore 

FLOWER Home collection is now available at Walmart stores across America. 

FLOWER BY DREW 

Official: www.flowerbydrew.com
Instagram: Instagram.com/flowerbydrew

DREW BARRYMORE 

Instagram: Instagram.com/drewbarrymore
Facebook: Facebook.com/DrewBarrymore

GIRL BOSS: Celebrity Beauty Pioneers

Girl Boss | noun 
a young empowered woman, driven to succeed in her career or business. 


There's a shift in the beauty industry lately with more celebrities becoming the CEO of their own beauty brand. Instead of just being the face, their taking charge and creating eco-friendly cosmetic companies with heart and soul. 

We're talking about busy working mums, supermodels and actresses turned beauty founders putting their own mark on the beauty industry and shaking things up! 

Jessica Alba | Photo by Jamel Toppin

Jessica Alba HONEST BEAUTY 

Actress Jessica Alba co-founded The Honest Company in 2012 to make it easy for parents to buy safe products for their families. Honest creates effective, safe and responsible products including eco-friendly cleaning products, premium baby diapers, beautiful bath and body products, vitamins and more! 

The Honest Company empowers people to live healthy, happy lives and after 6 years in business is valued at over 1 billion dollars. Today Jessica serves as the company's Founder and Visionary Leader who guides overall strategy, creative marketing, product innovation and leads 350 Honest employees. In June 2015 Jessica was featured on the cover of Forbes magazine and they revealed her personal fortune to be an estimated $200 million! 

Jessica launched Honest Beauty in Autumn 2015 which offers clean beauty products that work. Their range offers PETA certified cruelty-free skincare, haircare and modern makeup. 

"Honest Beauty is doing beauty differently. We're proud to create a comprehensive line of skincare  and makeup that celebrates diverse beauty and brings out your best."

Honest Beauty is available at US Target stores, online at Ulta Beauty and HonestBeauty.com. 




Read more about Honest Beauty in our feature article here. 

Drew Barrymore FLOWER BEAUTY 

Actress Drew Barrymore founded Flower Beauty in 2013. As a Covergirl model for 7 years Drew used her beauty knowledge and experience with Hollywood glamour to create a beauty company that cares. Her mission: to empower women. Drew's straightforward, no-nonsense philosophy of empowerment: that women everywhere deserve the best quality, most efficacious products at an affordable price. 

As an actress, businesswoman, wife and busy mom Drew launched Flower Beauty with a passion to create cruelty free cosmetics that not only make life easier and more fun, but look and feel amazing. Flower's prestige formulas truly delight and their packaging is designed for performance and charm. 

Drew: "I've always loved makeup. Even as a little girl on movie sets, I can remember being fascinated by the glamour and colour. I've experimented a lot over the years. Some of the results have been good, and some really, really bad. 

Drew has certainly earned her Girl Boss status - Flower Beauty is not her only venture, she has a production company called Flower Films and also founded Barrymore Wines and Flower Eyewear. 

Flower Beauty is available at Wal-Mart and online at Flowerbeauty.com

Read more about Drew Barrymore in our feature article here. 

Miranda Kerr  KORA ORGANICS

International supermodel, mother and entrepreneur Miranda Kerr founded KORA Organics in 2009 and were sold exclusively at David Jones stores across Australia. The company's name KORA comes from Miranda's belief in the connection of the mind, body and spirit to the "core" self.

KORA Organics believe that healthy skin is the most beautiful skin. Their products specialise in natural and organic formulas with key ingredients that include Noni extract, Rosehip Oil and Black Tea.

Miranda: "My approach to beauty is using products that really feed, heal and protect my skin. That was the whole purpose behind creating Kora Organics - you know our skin is the largest organ and it needs to be looked after. I feel like healthy skin is beautiful skin really. When my skin is healthy, it’s glowing, and I have a lot more confidence." 

Today Miranda serves as KORA's Owner, Founder and Managing Director. She is the driving force behind KORA Organics. Meticulous about every facet of her business, product development, from concept to testing to product packaging. She is a true girl boss. 

Read more about Miranda Kerr in our feature article here. 

KORA Organics products are never tested on animals and cruelty-free. 
Miranda: "These products are not tested on animals - they are tested on me." 

The brand has now expanded to over 200 retailers across Australia. In 2017 Kora Organics products launched in the US at 300 Sephora stores and online at Net-A-Porter.com. By the end of 2018, KORA products will be available in over 25 countries in more than 2,500 stores. 

Kora Organics is available at David Jones, Sephora and online at KORAorganics.com. 

Read more about Miranda Kerr in our feature article here.  

Eva Mendes CIRCA

Actress and fashion icon Eva Mendes launched CIRCA, an affordable new makeup line for the modern woman. CIRCA marries classic and contemporary hollywood, bringing red carpet ready looks mixed with everyday wearable colours. 

CIRCA beauty is an portfolio of professional quality products traditionally found in the luxury market. CIRCA is sold exclusively Walgreens across America (and Drugstore.com online) and product prices range from $7 to $15. 

Eva: "Growing up, I was from a very lower-middle class family, and I really got all my makeup and products from drugstores. But the quality of the products just wasn't there." 

As Creative Director Eva's solution; to team up with a beauty manufacturer to create a high quality, luxury line of professional makeup that's both affordable and attainable to every women. 

Eva has clocked up many hours in the makeup chair for her movies and in front of the camera as a Revlon brand ambassador. Over the years she's perfected the bombshell beauty look. She's a mother of two daughters, Esmeralda, 3 and Amanda Lee, 2 with Hollywood hunk Ryan Gosling. This brunette bombshell mixes classic hollywood glamour techniques with her modern makeup to compliment her Latino complexion - the result Eva's signature sexy, sultry and timeless look. 

She reveals her go-to CIRCA products:
Eva: "Definitely the cream blush - our cream blushes are so luxurious. Portofino is my favourite colour. It blends really nicely, and it layers really beautifully too. I use that on my lips at times. It's one of my must-have products. We also have the Magic Illuminator. It gives a little glow, but it's not too much; it's just that perfect amount. And you can use that pretty much anywhere." 

CIRCA beauty products are guaranteed paraben-free, phthalates-free and cruelty-free. With foundation and concealer shades to suit all skin tones and richly pigmented cinematic eyeshadow palettes and an impressive collection of velvet lipsticks - CIRCA has everything the modern woman needs to feel beautiful and confident. 

CIRCA beauty is available at exclusively at Walgreens. 

Read more about Eva Mendes in our feature article here. 

Claudia Schiffer  CLAUDIA SCHIFFER MAKE UP

International supermodel Claudia Schiffer founded Claudia Schiffer Make up in 2017. 

The newest celebrity makeup brand on the scene, this limited edition luxury collection of effortless essentials designed by Claudia Schiffer to re-create her favourite signature makeup looks. 

Claudia partnered with Artdeco Cosmetics to create her very own makeup line featuring creamy lipsticks, smokey eyeshadow quads, deluxe eye products, her signature no colour setting powder and more. 

Claudia Schiffer's No Color Setting Powder is a key product in her cosmetics collection. This micro-fine, transparent powder makes your foundation last ultra long. 

Claudia: "I use my power brush to apply a transparent dusting, so my skin still feels fresh faced and dewy. It's light-reflective so makes the skin look illuminated and even-toned."

Claudia Schiffer Make Up ranges from $7 to $43 - available at claudiaschiffermakeup.com. 

Eleanor Roosevelt once said, "The future belongs to those who believe in the beauty of their dreams."  

Turning their love for beauty and passion for empowering women into million dollar beauty empires with luxury for less makeup you can count on. These beauty pioneers not only inspire women but give them the products and tools to feel beautiful and confident to take on the world. 

Honest Beauty: www.honestbeauty.com

Flower Beauty: www.flowerbeauty.com

KORA Organics: www.koraorganics.com

CIRCA Beauty: www.circabeauty.com

Claudia Schiffer Makeup: www.claudiaschiffermakeup.com

ECO ANGEL: Drew Barrymore

Drew Barrymore Wild Flower

ECO ANGEL 

Our April Eco Angel is actress and Flower Beauty founder Drew Barrymore.

Drew Barrymore was born in California in 1975 and grew up in Sherman Oaks. Her childhood was less than perfect and by the age of 14 she became emancipated. Drew was one of Hollywood's most famous child stars with her memorable role as Gertie in Steven Spielberg's 1989 scifi classic E.T. the Extra Terrestrial - which was the highest grossing film of the 1980's.  

Drew Barrymore 1991

In the 90's Drew starred in many movies including Poison Ivy, Mad Love, Batman Forever, The Wedding Singer, and Ever After. In 1995 at the age of 20 Drew co-founded her own production company Flower Films. The company's first film Never Been Kissed starred Drew Barrymore in one of her most famous roles as insecure copy editor Josie Geller. 

Drew's company Flower Films went onto to produce her films Charlie's Angels, 50 First Dates, Music and Lyrics, He's Just Not That Into You and Whip It!. Drew's filmography includes acting roles in 48 films through her career spanning four decades from 1980 to 2015. 

Drew Barrymore | He's Just Not That Into You

In 2007 Drew became a brand ambassador for Covergirl cosmetics. 

Drew: "It was getting my sort of college degree in being a co-creative director for Cover Girl for eight years, being part of the campaigns, and concepts, and marketing, and photography. Working with [makeup artist] Pat McGrath and trying to drive the brand into something I felt like could best serve, as well as the women we were trying to reach gave me so much education that it felt like a waste not to do something with it." 


With her beauty knowledge and experience Drew Barrymore founded her own cosmetics brand Flower Beauty in 2013. Her mission; to empower women to feel beautiful with affordable cruelty-free beauty products. 

FLOWER: "FLOWER empowers women by developing products that help you look and feel great in your own skin, and to embrace your individual beauty with the support of inspired, luxurious products made with you in mind." 

FLOWER BEAUTY

Being an actress Drew has worked with many celebrity Makeup Artists, so she knows a thing or two about beauty! 

Drew:  "I’ve also been in a makeup chair since I was 6-years-old and had the fortune of working with the icons of the beauty industry, so learning, being in love with products, pigments, brands, companies, and just being a constant student of makeup."

FLOWER EYEWEAR

Drew's beauty company FLOWER has now expanded to include fragrance, brushes, bags and eyewear. 

Drew: "[The idea is] to build the branches of your tree from a nucleus. The nucleus is colour cosmetics with Flower: Fragrance, brushes, bags, eyewear — things that naturally evolve and don’t feel like they are greedy and all over the place."

Flower Eyewear offers 36 prescription and sun glasses sold in Walmart stores across America. 

FLOWER: "Love the way you look. You no longer have to spend a lot of money to get the high quality, fashion forward eyewear you want and deserve." 

FLOWER EYEWEAR | Good Housekeeping 

Drew: "I'm so lucky that I get to work in such a wide-array of design arenas every day. It's so energising." 

Just like many women Drew loves wine and launched Barrymore Wines to celebrate her love of creating memories around the table. 

Barrymore Wines by Carmel Road includes 3 wines including Drew's Blend Pinot Noir, Pinot Grigio and Rosé of Pinot Noir. 

Drew: "I am passionate about wine. There is so much to discover and experience and my travels help me do that. Barrymore Pinot Grigio is made from Monterey grown grapes which is adjacent to the beautiful Blue Grand Canyon section of the Pacific ocean where extreme winds and deep, cold water create the perfect mix of fog and cool temperatures, ideal for growing the perfect grape. Please enjoy this varietal around the table, a place where I feel some of the best memories are made."

Drew: "I have been a long time lover of Pinot Grigio. I know for me as a wine drinker, first impressions is really important and it was one of the reasons that for this label I actually put my Grandfather's crest because I thought if you did gift this wine and brought it looked like something that wasn't overly feminine but it was just more of a timeless gift. I think about the presentation of wine because it's something that you remember that somebody gave you, you bring them into that experience and then you create a memory. And I think that wine has that amazing ability to be something that is so in tandem and so synonymous with memories." 

Drew Barrymore | Barrymore Wines

Drew shares more about her life since the age of 14 in her memoir Wildflower. Her autobiography is a portrait of Drew's life in stories as she looks back on the adventures, challenges and experiences of her earlier years. 

Follow Drew's daily adventures and join her 7 million followers on Instagram! 

Drew: "Instagram: that’s my platform. I need one and one only.  I’ve never done Snapchat, never done Twitter. Facebook is important but I’m personally invested in Instagram — that’s my channel."


From child star to Hollywood legend to beauty pioneer - Drew Barrymore is a healthy, happy and successful woman and we can't wait to see what she does next! 

Drew Barrymore

Instagram: Instagram.com/drewbarrymore
Facebook: Facebook.com/DrewBarrymore

Flower Beauty: www.flowerbeauty.com
Flower Eyewear: www.flowereyewear.com
Barrymore Wines: www.barrymorewines.com

 This cover story is featured in Eco Glamazine April 2017.

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ECO GLAMAZINE: April 2017

Our April 2017 cover features wild flower Drew Barrymore.  

Eco Glamazine April 2017

In this issue Eco Angel Jessica Alba shares her Honest Beauty tips. Wonder Woman Demi Lovato gets confident and talks about the importance of self love. Actress Drew Barrymore shares love of wine and passion for empowering women with her company Flower Beauty. Plus we meet our newest Wonder Woman Hollie Piper the woman behind Zealous Swimwear.

in this issue 

COVER STORY

Drew Barrymore Wild Flower 

read article

BEAUTY

Jessica Alba Honest Beauty

read article

WONDER WOMAN 

Hollie Piper Zealous Swimwear

read article

HEALTH

Demi Lovato Confident 

read article