Thursday, May 23, 2019

FLOWER HOME: Drew Barrymore

Flower goes global! 

Eco Angel Drew Barrymore expands her Flower brand with the launch of FLOWER HOME at Wallmart and the arrival of FLOWER BEAUTY in Australia.  

In March actress Drew Barrymore launched FLOWER BY DREW; a central hub for all her Flower business ventures which include Flower Beauty, Flower Eyewear and Flower Home. 


Earlier this month, to celebrate the arrival of Flower Beauty in Australia, Drew travelled to Sydney to visit Chemist Warehouse locations which now stock her afford cosmetics line. 

Drew: "Flower Beauty has finally landed in Australia. When I launched FLOWER nearly 7 years ago, so many of you asked about when our products would come to Australia and I can finally say with so much pride.... We are here!! Thank you Australia and Chemist Warehouse for the warm welcome." 

Drew Barrymore at Chemist Warehouse

While in Sydney, Drew attended the Flower Beauty Welcome Party hosted by Marie Claire magazine followed by a Flower Beauty press event with beauty influencers at Bondi Icebergs in Bondi Beach on August 12th. 

Drew: "I think a smile is better than any lipstick. And crows feet are the greatest thing because it shows you've been smiling your whole life. What happens on the inside is truly gonna be what reflects on the outside, no matter how much foundation you put on." 

Drew Barrymore in Bondi | Photo by Tim Hunter

"Makeup is this incredible armour that we put on." 
Drew Barrymore

Drew also celebrated with fans at an exclusive Meet & Greet at Westfield Parramatta on April 13th, 2019. 

Flower Beauty empowers women with prestige-quality formulas and innovative packaging at an affordable price.  

Drew: "Thinking about what messaging are we telling our girls, what is the intention that goes behind the beauty industry and how do we be positive and badass and loving to each other and support each other all at the same time. Flower Beauty is my heart and my soul and it's fun and it's joyful. I'm in the joy business. I am all about the good and I march in the army of optimism." 

"I mixed two of our Petal Pout Lip Colors to get this look."  Drew 

8 years after Drew founded Flower Beauty, Australian consumers can now get their hands on Barrymore's luxury for less cosmetics - available exclusively at over 300 Chemist Warehouse stores. Prices range from $7.99 to $13.99 AUD. 

Drew: "I started this company also when I wanted to stop working in film because I was going to have kids. I like that I'm working on something that my kids really liked, like the beauty business. They love playing with makeup - they loved visiting me on set with acting - but I think the word of business, over film, for me is more conducive to the hours I want to keep as a mother."  


Have you heard the news? Flower HOME is here! 

Introducing FLOWER HOME, Drew Barrymore's free-spirited new collection of furniture and decor. An unexpected mix of bold prints, feminine patterns, fresh colour ways, and functional silhouettes, Flower Home makes it possible for you to express your unique personal style.  

Drew: "I'm completely obsessed with this collection and so proud of every piece we have created for you with our partners Walmart. Hope you love it as much as I do!" 

Drew: "I have always had a love for creating joyful spaces - places where unexpected prints and patterns, shapes and styles, and colours and textures come together in the most delightful way." 

This eclectic collection of home decor includes furniture, cushions, wall art, lighting, bedding, dinnerware and pet accessories.  

Drew: "Our FLOWER Home pet beds and bowls are some of my favourite pieces in the collection - made for our furry friends with love!" 

Drew Barrymore | FLOWER Home

Drew Barrymore, 44, brings her unique and quirky boho chic style, love for florals, bad ass business skills and her grandmother's mismatched style to her new 200 piece home collection. 

Drew: "FLOWER Home bedding makes it just that much more difficult to get out of bed in the morning! We designed bedding, headboards, throw pillows and accessories in beautiful fabrics and playful prints for your home and comfort. I love to design a room that feels collected and we created the FLOWER line with that in mind so you can achieve the look yourself with our FLOWER Home pieces at an affordable price point." 

Drew Barrymore | FLOWER Home

"We designed all of the pillows, throws and sheets to be mixed and styled in your own way." 
Drew Barrymore 

FLOWER Home collection is now available at Walmart stores across America.