GIRL BOSS: Celebrity Beauty Pioneers

Girl Boss | noun 
a young empowered woman, driven to succeed in her career or business. 


There's a shift in the beauty industry lately with more celebrities becoming the CEO of their own beauty brand. Instead of just being the face, their taking charge and creating eco-friendly cosmetic companies with heart and soul. 

We're talking about busy working mums, supermodels and actresses turned beauty founders putting their own mark on the beauty industry and shaking things up! 

Jessica Alba | Photo by Jamel Toppin

Jessica Alba HONEST BEAUTY 

Actress Jessica Alba co-founded The Honest Company in 2012 to make it easy for parents to buy safe products for their families. Honest creates effective, safe and responsible products including eco-friendly cleaning products, premium baby diapers, beautiful bath and body products, vitamins and more! 

The Honest Company empowers people to live healthy, happy lives and after 6 years in business is valued at over 1 billion dollars. Today Jessica serves as the company's Founder and Visionary Leader who guides overall strategy, creative marketing, product innovation and leads 350 Honest employees. In June 2015 Jessica was featured on the cover of Forbes magazine and they revealed her personal fortune to be an estimated $200 million! 

Jessica launched Honest Beauty in Autumn 2015 which offers clean beauty products that work. Their range offers PETA certified cruelty-free skincare, haircare and modern makeup. 

"Honest Beauty is doing beauty differently. We're proud to create a comprehensive line of skincare  and makeup that celebrates diverse beauty and brings out your best."

Honest Beauty is available at US Target stores, online at Ulta Beauty and HonestBeauty.com. 




Read more about Honest Beauty in our feature article here. 

Drew Barrymore FLOWER BEAUTY 

Actress Drew Barrymore founded Flower Beauty in 2013. As a Covergirl model for 7 years Drew used her beauty knowledge and experience with Hollywood glamour to create a beauty company that cares. Her mission: to empower women. Drew's straightforward, no-nonsense philosophy of empowerment: that women everywhere deserve the best quality, most efficacious products at an affordable price. 

As an actress, businesswoman, wife and busy mom Drew launched Flower Beauty with a passion to create cruelty free cosmetics that not only make life easier and more fun, but look and feel amazing. Flower's prestige formulas truly delight and their packaging is designed for performance and charm. 

Drew: "I've always loved makeup. Even as a little girl on movie sets, I can remember being fascinated by the glamour and colour. I've experimented a lot over the years. Some of the results have been good, and some really, really bad. 

Drew has certainly earned her Girl Boss status - Flower Beauty is not her only venture, she has a production company called Flower Films and also founded Barrymore Wines and Flower Eyewear. 

Flower Beauty is available at Wal-Mart and online at Flowerbeauty.com

Read more about Drew Barrymore in our feature article here. 

Miranda Kerr  KORA ORGANICS

International supermodel, mother and entrepreneur Miranda Kerr founded KORA Organics in 2009 and were sold exclusively at David Jones stores across Australia. The company's name KORA comes from Miranda's belief in the connection of the mind, body and spirit to the "core" self.

KORA Organics believe that healthy skin is the most beautiful skin. Their products specialise in natural and organic formulas with key ingredients that include Noni extract, Rosehip Oil and Black Tea.

Miranda: "My approach to beauty is using products that really feed, heal and protect my skin. That was the whole purpose behind creating Kora Organics - you know our skin is the largest organ and it needs to be looked after. I feel like healthy skin is beautiful skin really. When my skin is healthy, it’s glowing, and I have a lot more confidence." 

Today Miranda serves as KORA's Owner, Founder and Managing Director. She is the driving force behind KORA Organics. Meticulous about every facet of her business, product development, from concept to testing to product packaging. She is a true girl boss. 

Read more about Miranda Kerr in our feature article here. 

KORA Organics products are never tested on animals and cruelty-free. 
Miranda: "These products are not tested on animals - they are tested on me." 

The brand has now expanded to over 200 retailers across Australia. In 2017 Kora Organics products launched in the US at 300 Sephora stores and online at Net-A-Porter.com. By the end of 2018, KORA products will be available in over 25 countries in more than 2,500 stores. 

Kora Organics is available at David Jones, Sephora and online at KORAorganics.com. 

Read more about Miranda Kerr in our feature article here.  

Eva Mendes CIRCA

Actress and fashion icon Eva Mendes launched CIRCA, an affordable new makeup line for the modern woman. CIRCA marries classic and contemporary hollywood, bringing red carpet ready looks mixed with everyday wearable colours. 

CIRCA beauty is an portfolio of professional quality products traditionally found in the luxury market. CIRCA is sold exclusively Walgreens across America (and Drugstore.com online) and product prices range from $7 to $15. 

Eva: "Growing up, I was from a very lower-middle class family, and I really got all my makeup and products from drugstores. But the quality of the products just wasn't there." 

As Creative Director Eva's solution; to team up with a beauty manufacturer to create a high quality, luxury line of professional makeup that's both affordable and attainable to every women. 

Eva has clocked up many hours in the makeup chair for her movies and in front of the camera as a Revlon brand ambassador. Over the years she's perfected the bombshell beauty look. She's a mother of two daughters, Esmeralda, 3 and Amanda Lee, 2 with Hollywood hunk Ryan Gosling. This brunette bombshell mixes classic hollywood glamour techniques with her modern makeup to compliment her Latino complexion - the result Eva's signature sexy, sultry and timeless look. 

She reveals her go-to CIRCA products:
Eva: "Definitely the cream blush - our cream blushes are so luxurious. Portofino is my favourite colour. It blends really nicely, and it layers really beautifully too. I use that on my lips at times. It's one of my must-have products. We also have the Magic Illuminator. It gives a little glow, but it's not too much; it's just that perfect amount. And you can use that pretty much anywhere." 

CIRCA beauty products are guaranteed paraben-free, phthalates-free and cruelty-free. With foundation and concealer shades to suit all skin tones and richly pigmented cinematic eyeshadow palettes and an impressive collection of velvet lipsticks - CIRCA has everything the modern woman needs to feel beautiful and confident. 

CIRCA beauty is available at exclusively at Walgreens. 

Read more about Eva Mendes in our feature article here. 

Claudia Schiffer  CLAUDIA SCHIFFER MAKE UP

International supermodel Claudia Schiffer founded Claudia Schiffer Make up in 2017. 

The newest celebrity makeup brand on the scene, this limited edition luxury collection of effortless essentials designed by Claudia Schiffer to re-create her favourite signature makeup looks. 

Claudia partnered with Artdeco Cosmetics to create her very own makeup line featuring creamy lipsticks, smokey eyeshadow quads, deluxe eye products, her signature no colour setting powder and more. 

Claudia Schiffer's No Color Setting Powder is a key product in her cosmetics collection. This micro-fine, transparent powder makes your foundation last ultra long. 

Claudia: "I use my power brush to apply a transparent dusting, so my skin still feels fresh faced and dewy. It's light-reflective so makes the skin look illuminated and even-toned."

Claudia Schiffer Make Up ranges from $7 to $43 - available at claudiaschiffermakeup.com. 

Eleanor Roosevelt once said, "The future belongs to those who believe in the beauty of their dreams."  

Turning their love for beauty and passion for empowering women into million dollar beauty empires with luxury for less makeup you can count on. These beauty pioneers not only inspire women but give them the products and tools to feel beautiful and confident to take on the world. 

Honest Beauty: www.honestbeauty.com

Flower Beauty: www.flowerbeauty.com

KORA Organics: www.koraorganics.com

CIRCA Beauty: www.circabeauty.com

Claudia Schiffer Makeup: www.claudiaschiffermakeup.com

JESSICA ALBA: Honest Beauty

Jessica Alba HONEST BEAUTY 

To celebrate Jessica's 36th birthday this month we're breaking down her Honest Beauty routine. 

You may know our Eco Angel Jessica Alba from her films Into The Blue, Fantastic Four and Sin City. But did you know Ms Alba is worth a cool $340 bucks? Jessica became a billion dollar business babe after starting her Honest company in January 2012 which produces natural, non-toxic household goods, baby products and body care.

Jessica: "We created the Honest Company because we had too. We had to make it easy for parents to buy safe products for their families." 

With no formal business training and no college education Jessica co-founded The Honest Company - "a real life unicorn", a term reserved for start-ups valued at $1 billion or higher. Today, The Honest Company is valued at $1.7 Billion! In 2015 Jessica launched Honest Beauty with 17 skin care products and 66 makeup items. Most recently Honest Beauty hit the selves of Target stores across the US. 

Honest Beauty products feature advanced formulas with breakthrough botanicals, all made without parabens, talc, and synthetic fragrances.  Honest Beauty products are non-toxic, eco-friendly and cruelty-free. Honest Beauty creates a fresh, radiant and flawless finish you'll love. Their on a mission to make you look as good as you feel... And that's honestly beautiful.  

Jessica Alba formulating Honest Beauty

It takes 18 months to develop each Honest product. Jessica recently explained the Honest Beauty product development to Allure magazine. 

Jessica: "We don't own our own factories. We find best-in-class manufacturers, and then I go work with their chemists to create our formulas, or we make our formulas in-house. It's a very rigorous process of quality assurance and quality control. We have a sourcing department. We have a product-development and R&D department - those are the chemists. And then the product development creative is on my side. So I say, "It needs to feel like this; it needs to smell like this; it needs to perform like that; it should be delivered in this type of package." And then I work with the creative-marketing team. It takes about 18 months to make it and to test it. And then I work with my retail team and online team so the product feels exactly the same online as it does [on a shelf]."

Jessica Alba in Madame Figaro | Makeup by Daniel Martin

Jessica's signature "no makeup" look is fresh, youthful and it's all Honest Beauty! Re-create her look using Honest Beauty products:

• Cream Foundation in Camel
• Concealer Duo in Disappearing Dune
• Invisible Blurring Powder, Contour + Highlight Kit
• Magic Balm (to highlight!)
• Brow Filler in Rich Brunette
• Eyeshadow Trio in Soft Sand
• True Velvet Eyeliner in Cocoa
• Truly Lush Mascara + Lash Primer
• Blossom Kiss Lip Crayon
• Dreamy Kiss gloss

Jessica's look was created by celebrity Makeup Artist and Honest Beauty creative colour consultant Daniel Martin. 

Jessica: "I love this mascara: You use the primer on your upper lashes, and then while that's drying, you do your lowers and then coat each with the mascara. No smudges or mascara dust."

Jessica wearing Honest Beauty Falling For You Makeup Palette 

Jessica knows that “beauty starts from the inside out.” She recently shared her diet and exercise secrets with Shape Magazine during her latest cover photoshoot. 

Jessica: “I love my shape because it does what I want it to. If I want to go on a hike or a bike ride or go for a swim, I know my body will do everything I tell it to. I also appreciate that I can push myself through when I’m feeling tired. There’s always a little extra something to get me past the tired moments.”

Jessica Alba | SHAPE magazine

Jessica: “With exercise, I get a little more toned and I definitely feel stronger, but my diet is much more important if I’m trying to slim down. In that case, I usually don’t eat gluten, dairy, fried foods or processed foods. I try to stick to a diet that’s low in sugar and carbs and high in lean protein and vegetables.”

The latest Honest Company endeavour is Jessica's new range of Honest Hair Care which launched last August and features pro hair formulas with breakthrough botanicals designed to tame the most demanding locks. 

Jessica Alba | HONEST HAIR CARE

Honest Beauty didn't become a billion dollar business overnight. Jessica worked hard and lead an incredible team to build Honest into the company it is today. The 340 million dollar girl boss says it's all about the hustle. 

Jessica: "A, I'm a hustler. B, I've been working since I was, like, 12. I've lived all over the world; I've worked all over the world with adults and seen all these different dynamics. I've been part of a lot of businesses' marketing strategies, and I see how they utilize someone like me. I love learning. I'm a sponge. I haven't lost my thirst and desire to learn. Every day is different, and I'm working toward something that I feel really good about. So it's super gratifying."

So take note girls, work hard and hustle and remember to always be beautifully honest. 

Jessica Alba

Facebook: Facebook.com/JessicaAlba

Instagram: @jessicaalba

Twitter: @jessicaalba

HONEST BEAUTY

Official: www.honestbeauty.com
Facebook: Facebook.com/honestbeauty
Instagram: @honest_beauty

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ECO ANGEL: Jessica Alba

Jessica Alba The Honest Life

This season's Eco Angel is the sweet and sassy Jessica Alba. This gorgeous California girl rose to fame as the lead actress in the sci-fi series Dark Angel. After making her acting debut at the age of 13 in the movie Camp Nowhere, Jessica was destined for a career in Hollywood. 

She starred as a dancer in Honey, as an invisible woman in Fantastic Four, she played a marine biologist in Good Luck Chuck and diver in the action flick Into The Blue. Jessica has starred in more than 25 films with her most recent role as the voice of Lena in the 2013 animated movie Escape From Planet Earth. 

Jessica quickly became a sex symbol landing herself in the top spot on Maxim's Hot 100 list in 2001. She was also ranked #1 in FHM's Sexiest Girls of 2007.  She also appeared on the cover of hundreds of magazines such as Esquire, GQ, Instyle, Maxim, Cosmopolitan, Elle, Glamour and Marie Claire. 

In 2008 Jessica took a break from acting to start a family. She married movie producer Cash Warren on May 19th 2008. They met in 2004 while Jessica was filming Fantastic Four, Cash was the director's assistant. They welcomed their first baby Honor Marie Warren on June 7th 2008. 

Jessica balanced motherhood with her career. 

Jessica:  "After I had Honor I didn't leave the house for a while. It was all about changing diapers and feedings and still trying to get back into the routine of my [acting] thing. I love what I do. But unless it's worth it, I'm not going to spend time away from my daughter. Before I had her, work was all I had. Now it's not."

After appearing the romantic comedy Valentine's Day in 2010 it was not long before Jessica was pregnant again. Her second daughter was born on August 13th, 2011. 

Jessica:  "Cash and I are so excited to announce the birth of our daughter, Haven Garner Warren. She was born on Saturday, weighed 7lbs and was 19 inches long. Healthy and happy! Big sister Honor couldn't be more excited about the new addition to our family. "

 

Jessica embraces motherhood with so much passion, she is very family focused. 

Jessica: "Before I had kids, I was always focused on my career and it was always such a big thing for me. But once I had kids, it changed. Nothing else really matters to me aside from my children and their well-being."

After becoming a mother, her family's health and safety became very important to her. 

Jessica: "Being a mom is the most profound experience I have ever had. All my priorities in life have completely shifted to my children. I feel this intense responsibility now to provide the safest and most loving and the healthiest environment for my family." 

Being focused on her family, Jessica wanted to use only the best baby care products for her daughters. 

Jessica: "I did some research and learned there are petroleum-based chemicals in a lot of babycare products, even some of the so-called 'earth-friendly' brands. Most parents don't have time to do this research - they need a company with products they can trust. I wanted to create that." 

After learning that some of the baby products she used everyday contained nasty chemicals, Jessica began a three year mission to create a company that offered safe, non toxic baby and cleaning products.

Jessica: "When I realised there was no single source for the non toxic baby and cleaning stuff I needed, I started The Honest Company."

As a busy mother of two and working actress Jessica knew she needed a partner to help run her new company. 

Jessica: "I went to see Christopher Gavigan - he's a leader in environmental health. His book Healthy Child, Healthy World: Creating a Cleaner, Greener, Safer Home, had taught me so much. I asked him if he'd be interested in starting a baby care products company with me. [My husband] Cash thought it was a great idea, too. So Christopher and I set about building the Honest Company. We deliver diapers, wipes, cleaners and toiletries - all free of chemicals right to your door. I wanted it to be easy as possible to get non toxic products. For me, that means online shopping. At our site Honest.com, you can get diapers or wipes if you're a mum, or our shampoo or hand soap if you simply have sensitive skin."  

Jessica co-founded The Honest Company in January 2012 with Christopher Gavigan.

Jessica: "We created the Honest Company because we had too. We had to make it easy for parents to buy safe products for their families." 

This sassy eco mum and advocate for chemical safety measures has written about her honest green living philosophy in her new book The Honest Life. Jessica shares strategies for maintaining a clean diet and embraces non toxic choices at home and provides eco-friendly decor tips to fit any budget. Alba also discusses cultivating a daily eco beauty routine, finding one's personal style without resorting to yoga pants, and engaging in fun, hands-on activities with kids. Her solutions are easy, chic and down-to-earth; they're honest. The Honest Life helps you discover everyday ways to live naturally and authentically true to you. 

At the age of 32 Jessica is a Golden Globe nominated actress, devoted mother of two, committed environmentalist, co-founder of The Honest Company and author. With her passion for the environment, love for her children and kind heart, we think Jessica Alba is an incredible young woman. This eco mum's courageous journey to build The Honest Company is very inspiring and we can't wait to see what the future holds for Jessica. 

Jessica Alba 

Twitter   twitter.com/jessicaalba
Facebook  facebook.com/JessicaAlba
Instagram  instagram.com/jessicaalba

The Honest Company 

website www.honest.com
facebook  facebook.com/TheHonestCompany

This cover story is featured in Eco Glamazine Spring 2013 

ECO GLAMAZINE: Spring 2013

To celebrate our 2nd anniversary this season's Eco Angel is actress and mother of two Jessica Alba. 

Our new Glamour Gal is Aussie model and  fitness enthusiast Ashley Hayman. Plus we're paying tribute to the 2013 celebrity mothers in this season's Wonder Woman article. 

ECO GLAMAZINE 

Spring 2013

• ECO ANGEL: Jessica Alba. The Honest Life  read article
• GLAMOUR GAL: Ashley Hayman. Blonde Ambition   read article 
• WONDER WOMAN: 2013 Celebrity Mums.  read article