Monday, April 23, 2018

GIRL BOSS: Celebrity Beauty Pioneers

Girl Boss | noun 
a young empowered woman, driven to succeed in her career or business. 

There's a shift in the beauty industry lately with more celebrities becoming the CEO of their own beauty brand. Instead of just being the face, their taking charge and creating eco-friendly cosmetic companies with heart and soul. 

We're talking about busy working mums, supermodels and actresses turned beauty founders putting their own mark on the beauty industry and shaking things up! 

Jessica Alba | Photo by Jamel Toppin


Actress Jessica Alba co-founded The Honest Company in 2012 to make it easy for parents to buy safe products for their families. Honest creates effective, safe and responsible products including eco-friendly cleaning products, premium baby diapers, beautiful bath and body products, vitamins and more! 

The Honest Company empowers people to live healthy, happy lives and after 6 years in business is valued at over 1 billion dollars. Today Jessica serves as the company's Founder and Visionary Leader who guides overall strategy, creative marketing, product innovation and leads 350 Honest employees. In June 2015 Jessica was featured on the cover of Forbes magazine and they revealed her personal fortune to be an estimated $200 million! 

Jessica launched Honest Beauty in Autumn 2015 which offers clean beauty products that work. Their range offers PETA certified cruelty-free skincare, haircare and modern makeup. 

"Honest Beauty is doing beauty differently. We're proud to create a comprehensive line of skincare  and makeup that celebrates diverse beauty and brings out your best."

Honest Beauty is available at US Target stores, online at Ulta Beauty and

Read more about Honest Beauty in our feature article here

Drew Barrymore FLOWER BEAUTY 

Actress Drew Barrymore founded Flower Beauty in 2013. As a Covergirl model for 7 years Drew used her beauty knowledge and experience with Hollywood glamour to create a beauty company that cares. Her mission: to empower women. Drew's straightforward, no-nonsense philosophy of empowerment: that women everywhere deserve the best quality, most efficacious products at an affordable price. 

As an actress, businesswoman, wife and busy mom Drew launched Flower Beauty with a passion to create cruelty free cosmetics that not only make life easier and more fun, but look and feel amazing. Flower's prestige formulas truly delight and their packaging is designed for performance and charm. 

Drew: "I've always loved makeup. Even as a little girl on movie sets, I can remember being fascinated by the glamour and colour. I've experimented a lot over the years. Some of the results have been good, and some really, really bad. 

Drew has certainly earned her Girl Boss status - Flower Beauty is not her only venture, she has a production company called Flower Films and also founded Barrymore Wines and Flower Eyewear. 

Flower Beauty is available at Wal-Mart and online at

Read more about Drew Barrymore in our feature article here


International supermodel, mother and entrepreneur Miranda Kerr founded KORA Organics in 2009 and were sold exclusively at David Jones stores across Australia. The company's name KORA comes from Miranda's belief in the connection of the mind, body and spirit to the "core" self.

KORA Organics believe that healthy skin is the most beautiful skin. Their products specialise in natural and organic formulas with key ingredients that include Noni extract, Rosehip Oil and Black Tea.

Miranda: "My approach to beauty is using products that really feed, heal and protect my skin. That was the whole purpose behind creating Kora Organics - you know our skin is the largest organ and it needs to be looked after. I feel like healthy skin is beautiful skin really. When my skin is healthy, it’s glowing, and I have a lot more confidence." 

Today Miranda serves as KORA's Owner, Founder and Managing Director. She is the driving force behind KORA Organics. Meticulous about every facet of her business, product development, from concept to testing to product packaging. She is a true girl boss. 

Read more about Miranda Kerr in our feature article here

KORA Organics products are never tested on animals and cruelty-free. 
Miranda: "These products are not tested on animals - they are tested on me." 

The brand has now expanded to over 200 retailers across Australia. In 2017 Kora Organics products launched in the US at 300 Sephora stores and online at By the end of 2018, KORA products will be available in over 25 countries in more than 2,500 stores. 

Kora Organics is available at David Jones, Sephora and online at

Read more about Miranda Kerr in our feature article here.  

Eva Mendes CIRCA

Actress and fashion icon Eva Mendes launched CIRCA, an affordable new makeup line for the modern woman. CIRCA marries classic and contemporary hollywood, bringing red carpet ready looks mixed with everyday wearable colours. 

CIRCA beauty is an portfolio of professional quality products traditionally found in the luxury market. CIRCA is sold exclusively Walgreens across America (and online) and product prices range from $7 to $15. 

Eva: "Growing up, I was from a very lower-middle class family, and I really got all my makeup and products from drugstores. But the quality of the products just wasn't there." 

As Creative Director Eva's solution; to team up with a beauty manufacturer to create a high quality, luxury line of professional makeup that's both affordable and attainable to every women. 

Eva has clocked up many hours in the makeup chair for her movies and in front of the camera as a Revlon brand ambassador. Over the years she's perfected the bombshell beauty look. She's a mother of two daughters, Esmeralda, 3 and Amanda Lee, 2 with Hollywood hunk Ryan Gosling. This brunette bombshell mixes classic hollywood glamour techniques with her modern makeup to compliment her Latino complexion - the result Eva's signature sexy, sultry and timeless look. 

She reveals her go-to CIRCA products:
Eva: "Definitely the cream blush - our cream blushes are so luxurious. Portofino is my favourite colour. It blends really nicely, and it layers really beautifully too. I use that on my lips at times. It's one of my must-have products. We also have the Magic Illuminator. It gives a little glow, but it's not too much; it's just that perfect amount. And you can use that pretty much anywhere." 

CIRCA beauty products are guaranteed paraben-free, phthalates-free and cruelty-free. With foundation and concealer shades to suit all skin tones and richly pigmented cinematic eyeshadow palettes and an impressive collection of velvet lipsticks - CIRCA has everything the modern woman needs to feel beautiful and confident. 

CIRCA beauty is available at exclusively at Walgreens. 

Read more about Eva Mendes in our feature article here


International supermodel Claudia Schiffer founded Claudia Schiffer Make up in 2017. 

The newest celebrity makeup brand on the scene, this limited edition luxury collection of effortless essentials designed by Claudia Schiffer to re-create her favourite signature makeup looks. 

Claudia partnered with Artdeco Cosmetics to create her very own makeup line featuring creamy lipsticks, smokey eyeshadow quads, deluxe eye products, her signature no colour setting powder and more. 

Claudia Schiffer's No Color Setting Powder is a key product in her cosmetics collection. This micro-fine, transparent powder makes your foundation last ultra long. 

Claudia: "I use my power brush to apply a transparent dusting, so my skin still feels fresh faced and dewy. It's light-reflective so makes the skin look illuminated and even-toned."

Claudia Schiffer Make Up ranges from $7 to $43 - available at

Eleanor Roosevelt once said, "The future belongs to those who believe in the beauty of their dreams."  

Turning their love for beauty and passion for empowering women into million dollar beauty empires with luxury for less makeup you can count on. These beauty pioneers not only inspire women but give them the products and tools to feel beautiful and confident to take on the world. 

Honest Beauty:

Flower Beauty:

KORA Organics:

CIRCA Beauty:

Claudia Schiffer Makeup: