GIRL BOSS: Celebrity Beauty Pioneers

Girl Boss | noun 
a young empowered woman, driven to succeed in her career or business. 


There's a shift in the beauty industry lately with more celebrities becoming the CEO of their own beauty brand. Instead of just being the face, their taking charge and creating eco-friendly cosmetic companies with heart and soul. 

We're talking about busy working mums, supermodels and actresses turned beauty founders putting their own mark on the beauty industry and shaking things up! 

Jessica Alba | Photo by Jamel Toppin

Jessica Alba HONEST BEAUTY 

Actress Jessica Alba co-founded The Honest Company in 2012 to make it easy for parents to buy safe products for their families. Honest creates effective, safe and responsible products including eco-friendly cleaning products, premium baby diapers, beautiful bath and body products, vitamins and more! 

The Honest Company empowers people to live healthy, happy lives and after 6 years in business is valued at over 1 billion dollars. Today Jessica serves as the company's Founder and Visionary Leader who guides overall strategy, creative marketing, product innovation and leads 350 Honest employees. In June 2015 Jessica was featured on the cover of Forbes magazine and they revealed her personal fortune to be an estimated $200 million! 

Jessica launched Honest Beauty in Autumn 2015 which offers clean beauty products that work. Their range offers PETA certified cruelty-free skincare, haircare and modern makeup. 

"Honest Beauty is doing beauty differently. We're proud to create a comprehensive line of skincare  and makeup that celebrates diverse beauty and brings out your best."

Honest Beauty is available at US Target stores, online at Ulta Beauty and HonestBeauty.com. 




Read more about Honest Beauty in our feature article here. 

Drew Barrymore FLOWER BEAUTY 

Actress Drew Barrymore founded Flower Beauty in 2013. As a Covergirl model for 7 years Drew used her beauty knowledge and experience with Hollywood glamour to create a beauty company that cares. Her mission: to empower women. Drew's straightforward, no-nonsense philosophy of empowerment: that women everywhere deserve the best quality, most efficacious products at an affordable price. 

As an actress, businesswoman, wife and busy mom Drew launched Flower Beauty with a passion to create cruelty free cosmetics that not only make life easier and more fun, but look and feel amazing. Flower's prestige formulas truly delight and their packaging is designed for performance and charm. 

Drew: "I've always loved makeup. Even as a little girl on movie sets, I can remember being fascinated by the glamour and colour. I've experimented a lot over the years. Some of the results have been good, and some really, really bad. 

Drew has certainly earned her Girl Boss status - Flower Beauty is not her only venture, she has a production company called Flower Films and also founded Barrymore Wines and Flower Eyewear. 

Flower Beauty is available at Wal-Mart and online at Flowerbeauty.com

Read more about Drew Barrymore in our feature article here. 

Miranda Kerr  KORA ORGANICS

International supermodel, mother and entrepreneur Miranda Kerr founded KORA Organics in 2009 and were sold exclusively at David Jones stores across Australia. The company's name KORA comes from Miranda's belief in the connection of the mind, body and spirit to the "core" self.

KORA Organics believe that healthy skin is the most beautiful skin. Their products specialise in natural and organic formulas with key ingredients that include Noni extract, Rosehip Oil and Black Tea.

Miranda: "My approach to beauty is using products that really feed, heal and protect my skin. That was the whole purpose behind creating Kora Organics - you know our skin is the largest organ and it needs to be looked after. I feel like healthy skin is beautiful skin really. When my skin is healthy, it’s glowing, and I have a lot more confidence." 

Today Miranda serves as KORA's Owner, Founder and Managing Director. She is the driving force behind KORA Organics. Meticulous about every facet of her business, product development, from concept to testing to product packaging. She is a true girl boss. 

Read more about Miranda Kerr in our feature article here. 

KORA Organics products are never tested on animals and cruelty-free. 
Miranda: "These products are not tested on animals - they are tested on me." 

The brand has now expanded to over 200 retailers across Australia. In 2017 Kora Organics products launched in the US at 300 Sephora stores and online at Net-A-Porter.com. By the end of 2018, KORA products will be available in over 25 countries in more than 2,500 stores. 

Kora Organics is available at David Jones, Sephora and online at KORAorganics.com. 

Read more about Miranda Kerr in our feature article here.  

Eva Mendes CIRCA

Actress and fashion icon Eva Mendes launched CIRCA, an affordable new makeup line for the modern woman. CIRCA marries classic and contemporary hollywood, bringing red carpet ready looks mixed with everyday wearable colours. 

CIRCA beauty is an portfolio of professional quality products traditionally found in the luxury market. CIRCA is sold exclusively Walgreens across America (and Drugstore.com online) and product prices range from $7 to $15. 

Eva: "Growing up, I was from a very lower-middle class family, and I really got all my makeup and products from drugstores. But the quality of the products just wasn't there." 

As Creative Director Eva's solution; to team up with a beauty manufacturer to create a high quality, luxury line of professional makeup that's both affordable and attainable to every women. 

Eva has clocked up many hours in the makeup chair for her movies and in front of the camera as a Revlon brand ambassador. Over the years she's perfected the bombshell beauty look. She's a mother of two daughters, Esmeralda, 3 and Amanda Lee, 2 with Hollywood hunk Ryan Gosling. This brunette bombshell mixes classic hollywood glamour techniques with her modern makeup to compliment her Latino complexion - the result Eva's signature sexy, sultry and timeless look. 

She reveals her go-to CIRCA products:
Eva: "Definitely the cream blush - our cream blushes are so luxurious. Portofino is my favourite colour. It blends really nicely, and it layers really beautifully too. I use that on my lips at times. It's one of my must-have products. We also have the Magic Illuminator. It gives a little glow, but it's not too much; it's just that perfect amount. And you can use that pretty much anywhere." 

CIRCA beauty products are guaranteed paraben-free, phthalates-free and cruelty-free. With foundation and concealer shades to suit all skin tones and richly pigmented cinematic eyeshadow palettes and an impressive collection of velvet lipsticks - CIRCA has everything the modern woman needs to feel beautiful and confident. 

CIRCA beauty is available at exclusively at Walgreens. 

Read more about Eva Mendes in our feature article here. 

Claudia Schiffer  CLAUDIA SCHIFFER MAKE UP

International supermodel Claudia Schiffer founded Claudia Schiffer Make up in 2017. 

The newest celebrity makeup brand on the scene, this limited edition luxury collection of effortless essentials designed by Claudia Schiffer to re-create her favourite signature makeup looks. 

Claudia partnered with Artdeco Cosmetics to create her very own makeup line featuring creamy lipsticks, smokey eyeshadow quads, deluxe eye products, her signature no colour setting powder and more. 

Claudia Schiffer's No Color Setting Powder is a key product in her cosmetics collection. This micro-fine, transparent powder makes your foundation last ultra long. 

Claudia: "I use my power brush to apply a transparent dusting, so my skin still feels fresh faced and dewy. It's light-reflective so makes the skin look illuminated and even-toned."

Claudia Schiffer Make Up ranges from $7 to $43 - available at claudiaschiffermakeup.com. 

Eleanor Roosevelt once said, "The future belongs to those who believe in the beauty of their dreams."  

Turning their love for beauty and passion for empowering women into million dollar beauty empires with luxury for less makeup you can count on. These beauty pioneers not only inspire women but give them the products and tools to feel beautiful and confident to take on the world. 

Honest Beauty: www.honestbeauty.com

Flower Beauty: www.flowerbeauty.com

KORA Organics: www.koraorganics.com

CIRCA Beauty: www.circabeauty.com

Claudia Schiffer Makeup: www.claudiaschiffermakeup.com

ECO ANGEL: Eva Mendes

Eva Mendes  enchanted by eva 

ECO ANGEL Autumn 2014

Our Autumn Eco Angel is the elegant and enchanting Eva Mendes. 

The Woman.  This sultry and sassy model was once ranked #1 in the world's most desirable woman and it's easy to see why! "I love every aspect for being a woman. I believe you should celebrate who you are." Eva's sultry look and mysterious yet confident persona makes her very alluring. But don't be fooled by her 'sex symbol' status Eva is smart and sophisticated too. "I would like people to see me as funny, smart and talented woman and not only as sexy. I actually find the word 'sexy' to have a very superficial connotation. I would prefer the word 'sensual', which takes into account attitude, personality and beauty."  This Miami girl began her career in the 90's appearing in music videos and modelling for Calvin Klein, Vogue Eyewear, Magnum and Rebook. Her exposure in the model industry landed her onto Maxim's Hot 100 list. "I'm very comfortable with myself and my sexuality, but it doesn't define me. I also read books believe it or not."

Eva is not only a model, she's an actress and has been featured in over 30 movies! She's played a sexy undercover agent in 2 Fast 2 Furious, a sultry mistress in The Women, a sassy gossip columnist in Hitch and most recently as a struggling mother in The Place Beyond The Pines. It was on the set of this movie she met her new beau Ryan Gosling and the two have been dating since 2011. Eva gushes over Gosling, "I love having a man in my life, and being his woman at the end of the day."

Flirty Fashion.  
She's already a model, actress and ambassador - Eva can now add fashion designer to her list of many talents! She's always loved fashion and even designed her own 'Pretty Woman' style red dress for her high school prom. Eva's putting her passion for fashion into her first Eva Mendes Collection for Spring/Summer 2014 for New York and Company. The new feminine and flirty collection includes pretty poka dots, fresh florals and lots of neutrals including beige, navy and rose. Inspired by the styles of the 60's and 70's woman, the collection features pieces you can mix and match to take you from the desk to dinner. "I'm definitely a dress girl - I love how feminine dresses are. With one stylish piece you're done."

 

The Eva Collection was designed with the modern woman in mind. Eva explains, "The modern woman who wears many, many hats, but who always wants to look feminine and really wants to make the most out of her wardrobe for a very affordable price. Sizes are really important to me. We have sizes ranging from 0 - 18. I come from a big family where women again range in all different sizes. Even me, myself, I fluctuate all the time. I go up a little, down a little, so it's good to have a range."

Being a red carpet regular Eva has certainly become a style icon in Hollywood. She knows that her daily fashion choices are important especially being in spotlight. "It's an important part of my way, what I choose to wear and put out there in the world. I also have to remember that I probably will be photographed a the gas pump."

All About Eva. 
It seems that everyone is enchanted by Eva. She's swooshed her luscious locks in commercials for Pantene Pro-V and appeared in a stunning mini dress for Thierry Mugler's Angel fragrance ads. Along with fellow Eco Angels Emma Stone and Jessica Alba, Eva has been a brand ambassador for Revlon. When it comes to beauty Eva Mendes is a goddess! 

This Cuban-American actress is known for her voluminous brunette tresses. "My hair really makes me feel feminine - there's nothing like having a good hairstyle to make me feel confident. It's magical! I feel radiant when I walk out of the hair salon, even if I'm horribly dressed and without makeup. When I have the right hairstyle nothing can bring me down!" So how does Eva achieve and maintain those bombshell locks? With Pantene Pro-V of course! "On movie sets, my hair is constantly dyed, curled, crimped and manipulated with hair products. When I get some time off, I try to let my hair fall naturally on my shoulders. If my hair needs a little boost, I use "Breakage to Strength" from Pantene, which I leave on all night. I apply it on wet hair before going to bed and wear a shower cap to protect my pillow - it's incredibly chic! In the morning, I rinse out the product and brush my hair. It works wonders!"

Eva embraced her sex appeal for a good cause in 2009, stripping down an anti-fur ad campaign for PETA. Following in the footsteps of Eco Angels and PETA Ambassadors Pamela Anderson and Charlize Theron to say 'I'd Rather Go Naked' than wear fur. "I look at my beautiful dog and think, of course I'd never eat him or skin him for his fur, so why would I be okay with eating a cow or wearing a cheetah? It's just not right. It's a contradiction." 

Garden of Eva. 
She knows beauty comes from within. Eva's morning ritual is all about kick starting her metabolism for the day. "I drink a cup of warm lemony water. It's a common practice in Japanese cultures used to wake up the whole body. This mixture stimulates the metabolism, purifies the body and revives the skin. It's also a great remedy to overcome jet lag!"  Although Eva has confessed she loves bread and pasta, she knows how important healthy eating is to keeping that fit, feminine figure she is so famous for. "I focus on the inside out - so it's all about what I'm eating, how I'm feeding my body and how much water I'm drinking. I don't eat meat, but I eat a lot of fish and brown rice." 

To help her stay fit between movies Eva swaps her red bottom stilettos for Reeboks. "I've been wearing Reebok since back in the day! But their range of toning products are just perfect for me. They keep me toned while I go about my everyday chores, while I'm walking my dog or running around doing errands." 

"I hit the gym three to four times a week to do light weights which target my whole body and some serious cardio. The minimum I do cardio for is 35 minutes and then I spend about an hour on weight training. I also do yoga twice a week." 

Eva is wearing Reebok EasyTone trainers and apparel. 

Fabulous at Forty.  
Did you know Ms Mendes just turned 40 in March. Wow! Doesn't she look fabulous. So what's her beauty secret? "I clean my face with rose water because tap water dehydrates my skin. In the mornings and evenings, I cleanse using a little rose water dabbed onto some cotton. It's really refreshing!" Eva's beauty essentials include Laura Mercier Oil Free Tinted Moisturiser, Benefit's Benetint, Stila Forever Your Curl Mascara and Thierry Mugler Angel Eau de Toilette. "I am loyal to Tom Ford's lipsticks. I love their smooth and hydrating texture."

Although she may appear airbrushed on a giant billboard, Eva knows that confidence is the key. "Perfection is boring and doesn't exist - to strive for it makes you uninteresting." 

Whether she's mesmerising us on the big screen, enlightening us in a magazine or inspiring us on the fashion scene there's no doubt that everyone is enchanted by Eva. 

 This is the cover story from Eco Glamazine Autumn 2014. 

ECO GLAMAZINE: Autumn 2014

Our Autumn 2014 Eco Glamazine features actress Eva Mendes as our featured Eco Angel. Meet our stunning new Glamour Gal Mrs Australia 2014 Kate Johnson. 

We also take a look at Pantone's colour of the year for 2014 Radiant Orchid. 

AUTUMN 2014 

• ECO ANGEL: Eva Mendes. Enchanted by Eva  read article
• GLAMOUR GAL: Kate Johnson. Mrs Australia 2014  read article
• INSPIRATION: Radiant Orchid. Colour of the Year 2014 {coming soon} 
• HEALTHY LIVING: Clean Tea. Live the Clean Life read article
• KIND BEAUTY: Be Cruelty-Free campaign. Jenna Dewan-Tatum read article