Monday, January 22, 2018

SELENA GOMEZ: Puma En Pointe

Selena Gomez PUMA En Pointe 

Singing sensation Selena Gomez is the face of Puma's En Pointe Collection, a new collection designed for confident women. 

Selena is looking on pointe sporting Puma's new Phenom satin sneakers which come in a pearl pink hue to mimic a ballerina's slipper. 

Selena Gomez X Puma

Puma collaborated with the New York City Ballet to incorporated linear elements, wide strapping and woven details into their new trio of sneakers. 

In the new campaign photos, the 25 year old singer is bringing Puma's ballet-inspired sneakers out of the dance studio and into her everyday, on-the-go lifestyle. 

En Pointe collection features satin sneakers, sports bras and activewear inspired by the ballet but with the modern woman in mind. 

Selena is currently Instagram's most followed person, so it's no wonder she took to Instagram to share her new Puma collaboration. 

Selena: "I feel confident. I feel empowered. I feel in control. I am brave."

She maybe Instagram's golden girl but Selena admits she's far from perfect. "Yes, I might not be perfect, but I'm always ME. No masks, no filters, just Selena Gomez."

Selena Gomez truly embodies Puma's new feminine and fashionable En Pointe collection. With 134 Million adoring fans on Instagram, Selena inspires and empowers women. 

Selena: "Girl power is almost more powerful and more special than anything we are competing for." 

Selena wears Puma's Phenom Satin Low Sneaker

Selena: "If you are able to look yourself in the mirror everyday and with the decisions you make, that's where power starts." 

Fearless. Fashionable. Phenomenal. 

This new collection is Selena's 2nd collaboration with Puma. Selena joined the PUMA family in September 2017 and launched her first PUMA campaign in November. 

Selena: "Being part of the PUMA family is very exciting for me. Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It's amazing to see this influence on style and culture and I'm excited to be a part of it." 

Shop the new En Pointe collection at

Selena Gomez